Joseph Schlussel

  Joseph Schlussel founder of The Diamond Registry

Joseph Schlussel

After several years the Diamond industry is still quoting, learning from and missing Joseph Schlussel, an internationally recognized diamond expert, innovator and mentor of the diamond industry. He truly became a strong pillar of the diamond industry, by bringing transparency and knowledge to any who were interested. Popular renowned media, such as New York Times, Washington post or CNBC directly reached out to Joseph whenever they needed information regarding the diamond industry. Joseph Schlussel, the publisher of the Diamond Registry Bulletin founder of Diamond Registry and innovator in digitizing the diamond search, was described by many in the diamond industry as a gentle, devout and profoundly decent man, but beneath the grandfatherly exterior was an astute businessman with firm convictions. With his background as an immigrant from Hungary, Joseph and his family survived the Holocaust by hiding in a bunker underneath his house.  And while it was quite difficult – his family almost starved to death – he also knew he was one of the lucky ones. Joseph started his career as a diamond dealer but, in his later years he made a good living servicing the industry and the “privates” who found his website -  The Diamond Registry. Because as a diamond dealer Joseph found himself scrambling and losing time while hunting down the matching diamond to his clients needs. Therefore Joseph announced in 1969 to be the agent in the diamond industry by taking an in-depth locator system with international sources and computerizing, refining and tailoring the diamond buying activities. Becoming the ultimate matchmaker in the diamond industry. In the diamond trade press, he is probably best known for producing one of the first publications devoted to the diamond industry, the Diamond Registry Bulletin and being the first to digitize the whole diamond market. Successfully Joseph's computerized service provided clients to get access to combined worldwide inventories of millions of dollar worth of diamonds. This bulletin started in 1968 with the vision that all customers are to be treated like family and all diamond requests are to be delivered on time and at a fair price. The bulletin was the first source that shared diamond industry information with the public, creating a bridge between the diamond industry and the privates. The bulletin was a great success and kept circulating in the diamond industry for 40 years, covering many important events in the industry such as the 70's investment craze, the 80's crash, conflict diamonds and suppliers of choice. The tone of the editorials was always with a folksy touch that exhorted the industry to make them remember what was good and unique about the diamond industry. During one of the interviews, Joseph shared that his favorite feature in his bulletin was “It Was the Year In Which …,”. In this article he would point out the two contradictory occurrences, which enables readers to see both sides of an argument. Because of his knowledge, frankness and great personality media across the globe such as The New York Times, National Jeweler, Diamant, Jeweller, Diamond World, CNBC and the Washington Post very often asked Joseph to share information or participate in interviews. But in 2009, the diamond industry had to miss the nicest man, mentor, and inspiration that had been through a lot, yet never lost his warmth and good humor. The diamond business was very fortunate to have Joseph Schlussel and Diamond Registry would not be what it has become today without his great concept, vision and ideas. Thank you Joseph Schlussel for setting your footprint the diamond industry. Quote: “A diamond should be viewed as an investment in the sense that any time you buy something for $10,000 or more you certainly have in the back of your mind what you might get if you sold it.’ said Joseph. ‘People not only buy diamonds to wear and enjoy, but they feel safer with hard assets and realize that if there’s inflation, diamonds will continue to do well.”

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