Tell Us More

Share a bit more information with us
to finalize your Free Quote request.

You are looking for information regarding:

2 to 10+ carat
Round Diamond
Country
United States Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Chinese Taipei Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea Korea, Democratic People's Republic of Korea, Republic of Korea (South) Kuwait Kyrgyzstan Lao People's Democratic Republic Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, the former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Republic of China Reunion Romania Russian Federation Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Serbia and Montenegro Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela, Bolivarian Republic of Vietnam Virgin Islands, British Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe

May 2000

De Beers Managing Director Gary Ralfe recently warned in a speech at the Israeli Rough Conference that the industry needs to advertise more if the market is to grow. He noted that Proctor and Gamble has an 11% advertising to sales ratio, and other luxury goods spend 6 to 10%. However, in the jewelry industry, the ratio was only 1%.

“I want to launch the plea that everyone in this industry considers how do we all contribute to the market of the product,” he said. “I believe passionately that we will be able to grow the overall consumption of our product.” He also said he welcome brands because brands lead to advertising.

“The excitement of new brands should bring revitalization to our industry, which on the indexes of the 90s was an industry in decline,” he said. He added that he hoped that e-commerce would add excitement to the business.

Ralfe also indicated that De Beers would be changing its advertising: “Up until now we have been doing only generic advertising,” he said. “This is a service to the business as a whole, which has been economically right for us. We intend to continue this, but at the same time we will be starting to experiment in perhaps more focussed advertising; seeing if we can help, particularly those clients of ours who might be buying those boxes from us which are not in fashion, to help them to develop market for the goods that we have in stock.”

De Beers has already begun doing this with its campaign for the Millennium stones, which were mostly low-color stones that went out of fashion after the Asian crisis.

Ralfe also noted that the U.S. market grew 12% last year, the eight consecutive year of growth. American market consumption is now nearly 50% of the overall industry. But he noted that “if America’s GDP slows, if the economy falters, then we have to prepare ourselves, for what we are going to do about it.” He also called upon the industry to make it certain that it stays clear of “combat diamonds.”

“If we do not, the NGOs have said to me, ‘remember what happened to the fur trade,’” he said. “That should send a chill down our spines; it is something we need to take careful guard against.”

Related Articles

New Diamond engagement ring for Michelle Obama?
Blog Archive

New Diamond engagement ring for Michelle Obama?

Lesedi La Rona cut, first 60 gems unveiled
Blog Archive

Lesedi La Rona cut, first 60 gems unveiled

Blue diamond prices rise above pink and yellow diamonds
Blog Archive

Blue diamond prices rise above pink and yellow diamonds

WhatsApp chat