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Last weekend at the Geneva spring auction of the London based auction house Phillips, the Omega diamond watch of the King of Rock and Roll Elvis Presley was sold for $1.8 million. The sale of the diamond watch set a record price for the Swiss watch brand Omega as the watch fetched 18 times higher than was estimated.

Gift from RCA Records to Elvis after selling 75 million records

The diamond watch was manufactured in 1960, signed and set with diamonds by Tiffany & Co. Besides the watch and the diamonds, the watch holds value as it was given by RCA records to Elvis as a commemoration for selling 75 million records. On the buckle the watch has signed the text:

To Elvis
75 million records
RCA Victor
12-25-60

The 18-carat white-gold wristwatch that belonged to Elvis Presley

Besides the watch, the new owner will receive a Certificate of Authenticity, Omega Extract from the Archives and a letter of the founder and CEO of the Elvis Presley Museum, the book of Elvis written by Dave Marsh and on top of that two vinyl records of the king of rock and roll: Elvis is back and Uncle Green 15 Dryden.

Not the first record Philips set

The sale of this diamond watch was not the first record this Geneva auction house set for brands as in October last year Philips set a record by selling the most expensive wristwatch ever auctioned . A Rolex that once belonged to the actor Paul Newman.

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