1990: Diamond Records at Diamond Jewelry Retail Stores
Analysis of U.S. Bureau of the Census Figures – March 1999
Jewelry stores did very well during December’s holiday shopping season. After a slow start early in the season, sales jumped from the November retail total of $1,999 to a whopping $5,445 billion, up by 11.29% from last year’s holiday figures of $4,893 billion. Total retail jewelry store sales rose 8.5% from 1997’s $20,549 billion to $22,295 billion for 1998.
The Department Stores did well, too, with a rise of 6.71% from 1997’s total retail sales figures of $261,151 billion to $278,687 billion for 1998. Experts are noting the continued good health of the U.S. economy and predict a solid year ahead.
Note: In neither set of figures above are diamonds or diamond jewelry broken out, sales include all items sold in jewelry stores; and the Department Store figures include leased departments (jewelry, etc.).