Contrary to popular belief, there is no such thing as a "perfect" time of year to find a fantastic bargain on a diamond. We've learned that engagements are taking place at all times of the year and in every corner of the globe, which is more than ever before. While there may not be an ideal moment to purchase a certain diamond when compared to others, we do have some ideas for getting the greatest bang for your buck!
Here are some of the reasons why we believe that diamond prices are never lower than in other seasons:
Seasonality is not a factor.
While current fashion goods tend to be replenished every season and go out of style, diamonds are not a seasonal product. In fact, couples are getting engaged at all times of the year now more than ever before. In the past, proposing throughout the winter season around Thanksgiving, Christmas, and New Year's Day was more common. We're discovering that many of our clients like to be engaged throughout the summer, just as much as they enjoy the heat, and prefer an ambiance with a warm backdrop for their ideal proposal. Couple this with the fact that consumers frequently buy engagement rings weeks, if not months, in advance of their proposals, and there is no time of year when a diamond retailer would be "less busy" than others to encourage them to drop their prices in order to get rid of stock.
Competition in the market is high, which leads to reduced mark-ups on items sold. Diamonds are very precisely priced based on their size and quality characteristics. There are generally no hidden secrets (if you're working with a reputable dealer) so you'll get exactly what you pay for. If someone claims to have a diamond on sale for 20% off, or any other number that is that high, they are most likely attempting to persuade you to part with your money by using it as a sales technique.
Demand & Economy Factors
Diamond prices can vary considerably depending on external factors, but they do not fluctuate to the same extent as other non-necessity goods. Diamond prices have decreased somewhat in recent years during economic downturns, as consumers are more hesitant to spend money on luxury items.Engagement rings, on the other hand, are not considered only a luxury item; rather, they serve as a symbol of commitment between two people. Almost every couple that gets engaged in the United States will buy an engagement ring, and the overwhelming majority of those individuals will choose one with a diamond center-stone.
It's time to consider some alternatives so that you may get the finest diamond at the best price!
Stick with GIA-graded diamonds.
The gemological lab that we use is one of the most well-known names in the business. They have been known to provide outstanding customer service and handle all of our diamond grading needs. We trust their high standards and thorough process of examining each stone you buy so you can be more confident purchasing a diamond with their stamp on it. One of the most frequent methods used by labs to cheat diamonds is overgrading. Lab technicians may "over-grade" the stones, suggesting that they are of a higher quality than they really are.
Don't leave it till the last minute!
What are the consequences of rushing in life? You make poor judgments. Do not wait until the last minute to buy your diamond, as you will regret it. Keep in mind that acquiring a diamond is only one step; if you want a bespoke engagement ring, for example, it might take another three to six weeks in some cases. If you're ready to purchase a diamond now, but can't locate the ideal one, don't worry. Leave yourself enough time to go over all of your alternatives and if you don't find the one you want at that moment, it's fine to wait for something better to come along. It's OK to wait until something even better comes around. There are numerous sizes, shapes, qualities, and price points of diamonds on the market every day, so there's a chance that the identical size/shape/quality, as well as price point of the stone you're searching for will appear at some time. If you discover the ideal diamond and it has everything you want, take advantage of it. Premium so now you know the verdict: while there is no ideal moment to buy a diamond, there is nothing wrong with evaluating your options and being well-informed for such a major life commitment!