Diamonds are not only a precious possession but also an investment that lasts for generations. However, buying diamonds can be a daunting task, especially for those who are unfamiliar with the diamond industry. In this blog, we interview Nissan Perla, a seasoned diamond expert, and provide tips and insights for buying diamonds like a pro.
What makes us your trusted partner
With over 40 years of expertise, Diamond Registry’s CEO and owner, Nissan Perla, is your trusted guide in the diamond-buying world. Recognized by prestigious publications like The Washington Post and Chicago Tribune, Nissan’s extensive knowledge and experience in evaluating, buying, and selling diamonds are unparalleled. Our commitment to integrity, transparency, and delivering exceptional value ensures that you make an informed decision when acquiring your timeless treasure. Choose Diamond Registry for personalized guidance, education, and a curated selection of the finest quality diamonds, backed by decades of industry expertise and dedication to your satisfaction.
In this article, Nissan Perla emphasizes the importance of learning how to buy high-quality diamonds. He explains that many diamond buyers lack clarity on what they are purchasing and how much they are paying for it. To solve this problem, he founded the Diamond Registry, which provides relevant and in-depth information about every aspect of diamond quality and pricing. The company also offers a transparent view of all diamonds available on the market through its worldwide network of diamond suppliers. This way, clients can source the worldwide diamond inventory from diamondregistry.com, which is fast and easy.
His motivation for starting the Diamond Registry came from his friend and founder Joseph Schlussel, who founded the company in 1961. After Schlussel passed away in 2009, Perla took over as CEO to share his knowledge and 35 years of experience with clients all over the world. He sees a lot of potential for his business, especially as omnichannel buying becomes the preferred shopping style of millennials.
The target audience for the Diamond Registry is broad, ranging from international diamond buyers and creative, independent women to Hollywood stars and everyday people who want to walk the red carpet. Perla explains that his first customer was acquired through an online inquiry that was filled in on the company’s website. He reached out to her by phone a few minutes after the inquiry came through.
Nissan Perla works tirelessly as the CEO of the Diamond Registry, communicating with customers all over the globe and working around different time zones. He reveals that he doesn’t sleep much and can only get rest during flights when he has to switch off his phone. Perla faced several challenges in the beginning, such as extending his business from strictly B2B to B2C and understanding the digital business. However, he overcame these challenges by surrounding himself with experts and continuously learning about the industry.
Regarding funding, Perla explains that he relocated some of his internal resources from his main wholesale business to continue the Diamond Registry. The struggle was not in funding but adapting the business model to a new world. Although he spends more time on diamondregistry.com, his wholesale business is still alive and well.
Nissan Perla doesn’t have much time to read books, but he is addicted to information, stocks, and business news. He advises others in his industry to read various blogs and gather information from different sources to stay informed. When asked about mistakes he’s made, he cites an instance where they wanted to completely change the original website to a brand new technology and design. They lost a lot of visibility because of this change, but they responded fast to fix the problem by switching back to the original website and gradually transforming it day by day to improve.
Learn the 4Cs of Diamonds
The first step in buying diamonds is to understand the 4Cs, which are the four characteristics that determine a diamond’s value. The 4Cs are Carat weight, Clarity, Color, and Cut. Carat weight refers to the weight of the diamond, while clarity refers to the number and size of the diamond’s imperfections. Color refers to the presence of color in the diamond, while cut refers to the diamond’s angles and proportions.
Set a Budget
Diamonds can range in price from a few hundred dollars to millions of dollars. Therefore, it’s essential to set a budget before buying a diamond. A budget will help you determine the type of diamond you can afford and prevent you from overspending.
Buy from a Reputable Dealer
When buying a diamond, it’s crucial to buy from a reputable dealer. A reputable dealer will provide you with a certificate of authenticity, which guarantees the diamond’s quality and value. Additionally, a reputable dealer will be knowledgeable about diamonds and help you make an informed decision.
Check the Diamond’s Certification
A diamond’s certification is a document that describes the diamond’s characteristics, including the 4Cs. The certification is issued by a third-party laboratory, and it’s essential to check the certification before buying the diamond. A reputable dealer will always provide a certification, and it’s important to verify that the certification matches the diamond.
Consider the Diamond’s Shape
The shape of a diamond refers to the diamond’s physical appearance, such as round, princess, oval, or pear. The shape of the diamond is a personal preference, and it’s essential to choose a shape that appeals to you.
Inspect the Diamond
Before buying a diamond, it’s essential to inspect the diamond. Inspecting the diamond involves examining the diamond’s clarity, color, and cut under a microscope. Additionally, it’s important to examine the diamond’s symmetry and fluorescence.
Consider the Setting
The setting of the diamond refers to the metal framework that holds the diamond in place. The setting can affect the diamond’s appearance and security. Therefore, it’s important to choose a setting that complements the diamond and provides adequate protection.
Conclusion:
In conclusion, Nissan Perla’s interview emphasizes the importance of learning how to buy diamonds like a pro. He founded the Diamond Registry to provide clients with relevant and in-depth information about every aspect of diamond quality and pricing. He is dedicated to providing his clients with the education they need to make informed purchases and takes pride in assisting them through his network and experience.
Buying a diamond can be an intimidating task, but with the right knowledge and guidance, you can buy a diamond like a pro. In this blog, we have provided expert tips and insights for buying diamonds from Nissan Perla, a seasoned diamond industry veteran. Remember to learn the 4Cs, set a budget, buy from a reputable dealer, check the certification, consider the shape, inspect the diamond, and consider the setting. With these tips, you can make an informed decision and buy a diamond that you will treasure for a lifetime.
