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A Lab-Grown Manufacturer Receives $45 Million Investment For New Factory

Updated on May 27, 2024

With over 40 years of expertise, Diamond Registry’s CEO and owner, Nissan Perla, is your trusted guide in the diamond-buying world. Recognized by prestigious publications like The Washington Post and Chicago Tribune, Nissan’s extensive knowledge and experience in evaluating, buying, and selling diamonds are unparalleled. Our commitment to integrity, transparency, and delivering exceptional value ensures that you make an informed decision when acquiring your timeless treasure. Choose Diamond Registry for personalized guidance, education, and a curated selection of the finest quality diamonds, backed by decades of industry expertise and dedication to your satisfaction.

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Published on February 29, 2024
Updated on May 27, 2024

Lusix, an Israeli lab-grown diamond producer, has received its first external investment as it moves forward with plans to construct a new, larger facility for the production of diamonds.

What makes us your trusted partner

With over 40 years of expertise, Diamond Registry’s CEO and owner, Nissan Perla, is your trusted guide in the diamond-buying world. Recognized by prestigious publications like The Washington Post and Chicago Tribune, Nissan’s extensive knowledge and experience in evaluating, buying, and selling diamonds are unparalleled. Our commitment to integrity, transparency, and delivering exceptional value ensures that you make an informed decision when acquiring your timeless treasure. Choose Diamond Registry for personalized guidance, education, and a curated selection of the finest quality diamonds, backed by decades of industry expertise and dedication to your satisfaction.

Lusix, an Israeli lab-grown diamond producer, has received its first external investment as it moves forward with plans to construct a new, larger facility for the production of diamonds.

Its owner, the Meirov family, also owns MID House of Diamonds, an Israeli natural-diamond dealer, which also owns More Investment House. Dotan Meirov, chief operating officer at MID, stated that the fund’s investment decisions are made independently of the company.

“This investment will further accelerate Lusix’s growth, in line with the exploding demand for premium lab-grown diamonds [that] Lusix is experiencing,” Lusix said. “This is another milestone on Lusix’s growth path.”

Among the company’s expansion plans is the establishment of a new manufacturing facility in the Israeli city of Modi’in. According to Landa, who spoke on the Rapaport Diamond Podcast last year, the plant will be several times larger than the current facility in Rehovot. The company intends to open it in the second half of this year, at the earliest.

The announcement comes on the heels of Lusix’s recent appointment of Eyal Axelrod to the position of vice president of sales and marketing. At I. Hennig & Co., Axelrod worked as a De Beers broker and consultant on the natural-diamond market before joining De Beers.

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Nissan, David and his team were extremely accommodating, understanding and patient with our purchase. They took the upmost care to find the best solution for our needs and went above and beyond normal ‘customer service’ standards. I have absolutely no qualms recommending their products and services. Both were absolutely flawless. I will continue to sing them praises and will most definitely purchase from them again in the future. Thank you again!
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Thom P.
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Bought a beautiful stone here for an engagement ring. I was a little apprehensive since you’re buying something unseen. But Cid made it easy. In fact, Nissan, the owner also gave a call to make me more comfortable. They sent me the stone to take to a local jeweler with only my Amex in case I bailed on them.
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