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The Big Business of...Love Eye on Diamond Fashions Summer 1999

They say you can’t buy love, but you sure can buy the accessories to go with it! April showers bring April Auctions, but May flowers bring June brides: as we dive into wedding season, the pressure for gifts become intense.

This year, diamonds are the big ticket, not only for engagement and wedding rings, but set in gifts of jewelry and accessories for bridesmaids and groomsmen. Thankfully, we’re moving away from the tacky costume-jewelry trends of the past 10-15 years. The overwhelming show of diamonds at the Oscars seems to have given everyone a taste for Hollywood glamour and a real old-fashioned elegance. Less is still more, though, when it comes to bridesmaids gifts: the most popular styles this season are the diamond solitaire necklace and/or bracelet. It’s a terrific look, particularly youthful and delicate, and unlike those awful bridesmaids dresses, diamonds should be worn again!

For groomsmen, the trend has been toward the Victorian: even in this health-conscious era, groomsmen are being given (and seem to appreciate) cigarette cases and lighters set with one or more round-cut diamonds. The look is classic and very masculine and seems to go over as well with the younger set as with those who’ve been around the block a time or two. For those who don’t indulge in tobacco, a simple business-card case with the same diamond setting has been seen in both New York and the Southern states.

With the millennium approaching, there’s an interesting move back in time, some brides this season are eschewing this century’s "modern" pearls for the last century’s diamond look. Until 1915 or so, diamonds were the only look for brides and we welcome this "blast from the past"! While pearls are certainly pretty, nothing says romance, everlasting love and sheer, sparkling elegance as well as diamonds do. v


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The Diamond Registry offers free diamond quotes, industry and consumer information. Originally an exclusive B2B site for the diamond industry, we are now accessible to the discerning public for retail diamond sales at diamond district wholesale prices.  The Diamond Registry offers free diamond quotes, industry and consumer information. Originally an exclusive B2B site for the diamond industry, we are now accessible to the discerning public for retail diamond sales at diamond district wholesale prices.
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