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Record Diamond Sales Made By De Beers

2001: Record Diamond Sales Covered Canadian Diamond Resources

Jan. 2001

It Was The Year In Which … De Beers posted record sales for the year … But the second half was disappointing.

It Was The Year In Which … the trade put its hopes on the Millennium brand … But it turned out to be a non-event.

It Was The Year In Which … De Beers indicated it was transforming itself from a monopoly … But in fact increased its grip both on rough and polished.

It Was The Year In Which … “Conflict diamonds” were discussed at the United Nations, the U.S. Congress, the World Diamond Congress, and were the subject of demonstrations and TV shows … But most consumers still don’t ask where their diamonds are from in their buying decisions.

It Was The Year In Which … the much-feared General Electric-Lazare Kaplan diamonds were sold by select retailers …But they did not show up at any of the diamond centers.

It Was The Year In Which … there were more places to buy jewelry on-line … But instead of threatening jewelers, many dot-comes over-spent on advertising and ended up going out of business themselves.

It Was The Year In Which … De Beers won control of two Canadian diamond properties — Winspear and Snap Lake … But struck out in its attempt to win the prize it most wanted — control of Argyle.

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