Think you have diamond engagement rings covered? Think again. With more and more people searching "diamond engagement rings" in search engines every day, it is a hot topic. And with the right knowledge, that search traffic can be your conversion gold mine.
Know The 4 C's
Buying a diamond engagement ring is a big investment, and it's not something to take lightly. You want to be sure you're getting the best value for your money and that your purchase will stand the test of time. To ensure you're getting the best value, it's important to know about the 4 C's: cut, color, carat and clarity.
You may have heard of these before, but here's a refresher on what they mean.
It Doesn't Have To Be A Solitaire Ring
It doesn't have to be a solitaire ring. Solitaire rings are the most popular style, but you can also choose from a wide range of diamond cuts, diamond shapes and settings. If you want to add color, you can choose from colored stones like sapphire and ruby.
The best place to start is looking at a selection of engagement rings online. Read through product descriptions and reviews to find the right ring for your future fiancé.
It Doesn't Have To Be An Engagement ring At All
Many brides-to-be feel that a diamond engagement ring is tradition and they want one.
But a diamond engagement ring isn't mandatory. It doesn't have to be an engagement ring at all. You can choose any type of ring you want. That's one reason why it's important to determine what your partner wants before buying an engagement ring.
If you are asking for your partner's hand in marriage, be sure that you know what your partner wants. Don't guess on the ring and don't base your decision on anything other than what she likes.
You may find that she's not interested in a diamond ring at all but would prefer something else, like a sapphire or emerald engagement ring. Or maybe she has no interest in jewelry and prefers not to wear rings of any kind.
You Don't Have To Follow Any Rules About Who Pays For It
You don't have to follow any rules about who pays for it. The only real rule is that the ring should be something that delights both of you. Ideally, the ring will be a symbol of your shared values and aesthetic.
Make sure it actually fits her finger.
Before you buy an engagement ring, make sure it actually fits her finger. To do this, you’ll need to know her ring size. (You can always resize the ring later if you need to, but that takes some time.) The best way to find out her ring size without ruining the surprise is to steal one of her other rings and have it sized at a jewelry store.
Don't Worry About The Carat Rating Unless You're Going Big
When you start shopping for a diamond, the first thing you'll want to nail down is the shape of the stone. We recommend sticking with a traditional round brilliant because it's the most classic style and will suit any setting.
Size is also something to consider. Look at the size of your loved one's hands — if she has small fingers, a smaller stone will look more proportionate. And don't worry about the carat rating unless you're going big; a large carat size for a small center stone can make it look chunky.
Know It Might Not Last Forever
Before you walk into a jewelry store and drop two months' salary on a diamond engagement ring, take a step back. Know that the stone might not last forever.
Diamonds are the hardest natural material on Earth, but they're not impervious to breaking. In fact, when diamonds crack, they tend to do so in dramatic fashion.
Not All Diamonds Are Created Equal, So Do Some Research
Not all diamonds are created equal, so do some research. The more you know about diamonds, the more confident you'll be when shopping for an engagement ring.
The best way to learn is to talk to friends who have recently bought rings, and to bring your girlfriend with you when you actually go shopping. If she's not there and you buy a ring that she doesn't like, it could end up sitting in a safe somewhere or being sold for a fraction of what you paid.
A Diamond Engagement ring Can Really Cost Anything You Want It To
You can drop $100 on a diamond engagement ring, or you can spend in the six figures.
The sky’s the limit here.
You don’t have to blow your bank account to get a great engagement ring. Of course, if you have that kind of money and want to spend it, more power to you. But even with a few hundred dollars, you can still pick out a quality diamond.
Buying a diamond engagement ring is a big deal. It's an important purchase that you'll want to get right — especially if you're hoping for a certain outcome when you propose.
You need to buy the right ring for the right person, and that means learning what makes an engagement ring tick. We've compiled 10 rules to help you make the decision that's best for you and your partner.
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