Fashion Recognizes Beauty of Brown Diamonds’ Natural Color-Oct.2000
Fashion's fickle finger is once again tickling the diamond market. After
being hot, then not, then embroiled as the subject of a controversial treatment,
brown diamonds--slugged champagne and cognac--are fashion’s flavor of the
moment. The stones that just last year were being viewed as suitable for color
enhancement are now the ones being demanded by jewelry designers in both the
United States and Europe in its natural state.
The booming economy and desire for unique luxury goods is driving designers to dabble in unconventional stones. Last year, for example, pink and black diamonds were making a buzz within the jewelry industry. Welcome news to Diamond Registry, an early and continual fan and source of fancy colored diamonds, this year, it is browns. According to importers like Lauren B, New York, wholesaler of the Lepozzi line of brown diamond jewelry, browns have more fire than their black counterparts and are helped by the U.S. consumer’s familiarity with the term "champagne." According to a spokesman for Krieger, based in Germany, the champagne and cognac stones are also becoming very popular among European consumers.v