Black Diamond Jewelry Is Famous Among the Young Customers
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Black Diamond Jewelry Is the Choice of Fashion Conscious Customers

2007: Black Diamond Jewelry Is Sustaining the Diamond Industry

June 2007

While falling in and out of fashion with jewelry designers, black diamonds seem to be finding a firm new market in a younger market. Emerging designers are increasingly using the stone in jewelry targeted to the fashion-forward younger consumer and in men’s jewelry.

As the men’s category continues to grow, especially for the under-40 market, where men are more fashion-conscious than they have been in previous generations, the subtlety of the black diamond is emerging as a hot new look.

Designers using the stone point to the appeal being how black diamonds play into this younger consumer’s awareness of quality and desire for something unusual.


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