Sourcing the Planet, Delivering the World...
中文 / English   

First De Beers’ Diamond Office Has No Advertisement on Media

2006: First De Beers’ Diamond Office Is Traditional In Its Outlook

October 2006

De Beers is opening its first U.S. office in New York, reports say.
According to reports, the office will be "non-commercial" and not involved with advertising.

Rosalind Kainyah, a lawyer from Ghana, said the office will be not be a traditional one and her goals include outreach to government and civil society

The company also hired Chris Sorek, from software giant SAP, to join the company as the head of group public and corporate affairs. David Prager will head De Beers' media relations and communication from pharmaceutical company AstraZeneca. Both men report to Stephen Lussier, director of external and corporate affairs.

The office, apparently, will polish De Beers’ image, not its diamonds.


For over twenty years we produced
The Diamond Registry Bulletin.
In this section you will find very useful articles and tools on how to purchase a diamond.

2011 2010 2009
2008 2007 2006
2005 2004 2003
2002 2001 2000
GIA Jewelers Board JBT Website