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1999: The Year in Which ... - Dec 1999

It was the year in which … De Beers is expected to post record sales of $5 billion … but the market is still hungry for certain types of goods.

It was the year in which … De Beers introduced its "Millennium" Brand to the U.S. . … but very few consumers ask for a branded diamond.

It was the year in which … Canada’s Ekati mine began selling its diamonds, mostly outside the CSO … but rough goods remained firm.

It was the year in which … A lot of jewelry Internet sites debuted … but most consumers bought at traditional stores.

It was the year in which … De Beers announced a price adjustment … but it’s still not clear what is up and what is down.

It was the year in which … De Beers said it would sell half its inventory … but they don’t seem to be willing to flood the market.

It was the year in which … the industry worried about a back-lash to its Pegasus stones … but not many consumers heard about it.

It was the year in which … some auction houses went on-line … but most sales stayed on the sales floor.

It was the year in which … Japan and the Far east began to recover … but not enough to write home about.

It was the year in which … People stopped complaining about De Beers squeezing their profits … but diamond margins are still below any other industry. v


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The Diamond Registry offers free diamond quotes, industry and consumer information. Originally an exclusive B2B site for the diamond industry, we are now accessible to the discerning public for retail diamond sales at diamond district wholesale prices.  The Diamond Registry offers free diamond quotes, industry and consumer information. Originally an exclusive B2B site for the diamond industry, we are now accessible to the discerning public for retail diamond sales at diamond district wholesale prices.
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