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GIA Online Tutorial: Buying a Diamond Summer.2000
GIA is now going directly to the consumer with an
informational tutorial about buying diamonds. Perhaps this will replace the
volumes of misinformation on the Internet about making such a purchase. GIA,
with no specific interest except education, will provide web surfers the voice
of authority.
In its interactive tutorial, potential diamond consumers are taken to a
virtual jewelry store with GIA hostess, Lucy, a graduate gemologist. Within 20
minutes, depending on modem speed, diamond neophytes will read about the Four
Cs: color, clarity, cut and carat weight. Although you may have to adjust the
window to utilize the scroll bars, the site has pop-up windows, audio clips,
charts, and photos in a series of five brief, interactive
"Challenges." For example, in the section about clarity, visitors have
the opportunity to arrange four stones in order of most to least valuable based
on what he or she learns. The visitor then submits his or her guess for
evaluation.
This doesn’t replace a certificate course in gemology or the guidance
offered by an experienced diamond professional. To illustrate, on cut, the
tutorial leaves the door open to all interpretations of fine cut by saying there
is more than one way a diamond can be cut for maximum brilliance and fire. The
tutorial is an excellent resource for the layman and first-time buyers to whom
we recommend a visit. The tour can be found at www.gia.edu.v |
