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Wal-Mart Launches Diamond Jewelry Line - May.2002
Wal-Mart, the nation's largest jewelry retailer, specializing in low-
to mid-market jewelry, is adding Keepsake's line of 14-kt. gold and diamond
jewelry to its inventory. The retailer has long carried diamond jewelry, but the
Keepsake addition signals an upgrade in quality for the discounter.
Keepsake's higher quality stones carry a retail price of $199 to $899. The line
includes bridal sets, earrings, necklaces and rings. The shift to higher quality
and brand name jewelry is one that analysts predict will become a trend in
discount department stores. v
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